We believe in successful international relations and diplomacy


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Strategic Solutions for Success

The right solution and way isn't necessary what you expect or the one that's easiest to go.

Good Government Affairs International AB Group, is a strategic high level advisory firm in diplomacy and international relations. GGA Group has an extensive and deep knowledge with a broad network and connections to high level decision makers globally. This way, you build the best foundation for long-time success.


OUR HISTORY

Empowering Global Diplomacy Through Expertise

Founded in 2016 by distinguished leaders including The Former Enforcement Director The Government Of Sweden Lena Bäcker and former Ministers, GGA Group is a global unique and trusted strategic partner to governments, royal institutions, and leading companies worldwide, providing confidential, high-level advisory in diplomacy, statecraft, and global affairs. Today, she serves as Chairperson for GGA Group, Chairperson for Life of The Royal Foundation for Peace (RFP) and for The Royal Foundation for Peace Global Charity Fund.

Lena Bäcker is one of the world’s most exclusive leaders in diplomacy, leadership, and global business strategy. With over 35 years of experience at the highest international levels, she has advised royal families, heads of state, Nobel laureates, and Fortune 500 leaders worldwide. Lena was Chair of the EU High-Level Think Tank for seven years (European Association of Public Banks), Lena led Europe’s largest public financial institutions alongside the European Commission, European Parliament, ECB, and European Investment Bank through turbulent periods, including the global financial crisis and the Greek debt crisis. She united leaders across borders, built consensus in times of division, and strengthened Europe’s financial resilience. Lena has received several international awards and is recognized for her unique ability to combine strategic acumen, moral authority, and calm influence in critical global matters. Lena frequently shares stages with presidents, prime ministers, and Nobel laureates.


Find our more of how we can give you a deeper knowledge to navigate the right decisions in a complex world

Our Expert Advisory Services

Government Affairs

The world is changing faster than ever. The world is developing. To achieve great things today require therefore senior experience to know the history and the future. Not at least to have strategic engagement and geopolitical expertise. Our Government Affairs will advice you in the most important core areas for your success

Public Relations 

The reality is that if you are not seen, you do not exist. In our Public Relations we will help you with the strategies and the action for that

Public Affairs

Your organization’s relations with stakeholders is critical for today and for the future. Would you prefer to be at the station and see the train leaving, or would you maybe prefer to join the train when it leave the station. By working with us in Public Affairs you will be the one who instead DRIVE the train.

UNIQUE APPROACH


We have been there ourself and understand the situation. With your unique skills, our unique experience, our right relations, at the right time and our agile way of working we will achieve something nobody else can. We will make 1+1= 11


RECOGNIZED EXCELLENCE

Selection Of Assignments

Building Strong Bilateral Relations

  • Government to government. A government wanted to achieve strong strategic bilateral relations for peace and prosperity with another government

Empowering Global Expansion

  • A listed company wanted a new international expansion strategy and with us did enter with 45 luxary and ultra luxary brands

Driving Growth Through Talent

  • A sector needed recruitments of well educated persons for making it possible to grow and expand

SENIOR ADVISORY  BOARD

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